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Brand Partners

Join the Collection

Velvet Shelf celebrates the art of exceptional spirits and the brands that craft them. We invite distillers, producers, and brand custodians to claim their place within our curated speakeasy experience.

If your brand isn't yet part of our collection, we'd be delighted to hear from you. Fill out our contact form to begin the conversation.

Your Brand Showcase

Brand partners have the opportunity to create a distinctive presence on Velvet Shelf. Customize your brand profile with rich storytelling: share your heritage, tasting notes, production philosophy, and the character that sets your spirit apart. Include proper attribution linking back to your digital home.

Our sophisticated recommendation system ensures your brand appears in relevant cocktail recipes throughout the collection, seamlessly integrating your spirit into our members' cocktail discovery journey. No recipe submissions required, though we always welcome contributions from fellow cocktail enthusiasts.

A modest partnership fee applies. Fill out our form and let's discuss how we can feature your brand with the distinction it deserves.

The Inner Circle: Premium Brand Partnership

For brands seeking deeper integration into the Velvet Shelf experience, our Premium Partnership offers elevated visibility across our entire platform. As a featured partner, your brand becomes our house selection for specific spirit categories, transforming generic ingredient calls into personalized recommendations.

Imagine your bourbon, gin, or vermouth specified by name in every applicable recipe, from classics to contemporary creations. Your brand becomes woven into the fabric of our cocktail narratives.

Premium partnerships include priority placement in our retail integrations, enhanced visual presentation, and strategic positioning throughout the member experience. Complete our form to explore this exclusive opportunity.

Beyond the Bar: Extended Opportunities

Velvet Shelf offers discerning brands multiple avenues to engage with our community of cocktail aficionados:

  • Featured placement on our home experience and recipe pages
  • Longform content including craft spotlights, maker interviews, and tasting features
  • Direct access to our engaged subscriber community
  • Authentic storytelling across our social channels
  • Signature cocktail collections showcasing your spirit's versatility

Let's discuss how Velvet Shelf can help your brand connect with those who appreciate the finer things in a cocktail glass. Fill out our form to learn more.